VB Cosmetics Owned Channel Overview
Last 30 days
Orders shipped · Last 30 days
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DTC, PRO, VVSC, & Employee Stores
Last synced · —
Avg shipping cost by store · Last 30 days
✓ Updated daily
DTC
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Pro
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VVSC
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Employee
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Orders shipped by date · Last 30 days
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Alerts
Warehouse 350 · Critical Inventory
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Last synced · —
Amazon SKUs · Critical Inventory
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Last synced · —
Quick links
Warehouse 350 Inventory
Inventory → Warehouse 350 ↗
Warehouse 360 (FBA) Inventory
Inventory → Warehouse 360 ↗
Marketing Report
Marketing ↗
Amazon Refunds
Customer service → Amazon ↗
Shipped by channel · Last 30 days✓ Updated daily
Orders by state · Last 30 days
Fewer
More
✓ Updated daily
| State | Orders | State | Orders | State | Orders | State | Orders | State | Orders |
|---|
Inventory
Warehouse 350 Snapshot
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Units on Hand
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Units Available
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Total SKUs
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SKUs Out of Stock
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SKU availability — Warehouse 350
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| SKU | Product name | Inbound | On hand | Status |
|---|
SKU availability — Amazon FBA 360
★ Top 15 best-selling products on Amazon (last 120 days)
Critical ≤30 days
Low 31–89 days
Stable 90–119 days
Healthy 120+ days
✓ Updated daily
| SKU | Product name | Qty on hand | Allocated | Available | Days of inventory | Units needed for healthy status | Status |
|---|
Top damage types — last 30 days
Damage log — last 30 days
✓ Apr 20 – May 19, 2026
Download Excel
| Date | VBC SKU | Product name | Qty | Damage type |
|---|
Inbound Shipments
Upload an SCT / PMIF file to log an inbound shipment
PMIF Template
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Shipment Log
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| SCT # | Upload Date | Carrier | Tracking | Units Shipped | Discrepancies | Status | Pallets | BOL # | Report |
|---|---|---|---|---|---|---|---|---|---|
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Fulfillment
Processing performance
Avg processing time · Last 7 days
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Our Fulfillment Promise · Last 7 days
100%
Packing materials
2
Processing time by channel · Last 7 days
Packing materials
Updated weekly on Fridays
Critical <2 wks
Low 2–4 wks
Healthy 4+ wks
| Item | Item # | Qty on hand | Avg weekly usage | Weeks on hand | Status |
|---|---|---|---|---|---|
| Large Clam Shells | VBPK930 | 4,676 | ~1,184 | 3.9 | Low |
| 6x6x6 Small Boxes | — | 4,008 | ~516 | 7.8 | Stable |
| Small Clam Shells | VBPK931 | 5,670 | ~770 | 7.4 | Stable |
| Padded Mailers | 40898333 | 12,900 | ~1,350 | 9.6 | Healthy |
| Brochures | DDBROCHURE2025 | 17,500 | ~2,183 | 8.0 | Healthy |
| New Six-Cell Boxes | — | 4,100 | ~244 | 16.8 | Healthy |
| Packing Paper | 533399 | 8 | ~1 | 12.0 | Healthy |
| 7x7x10 Large Boxes | — | 926 | ~5 | 173.6 | Healthy |
Avg shipping cost by store · Last 30 days
✓ Updated daily
DTC
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Pro
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VVSC
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Employee
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Shipments Report
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Marketing
Calendar, discontinued items & Amazon sales
Marketing calendar
Click channel buttons above to show/hide layers
Customer service
Amazon & Medaltus
Returned packages
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| Store | Order # | Customer | Date received | Return reason | Status / Notes | Resolved? | Resolved date |
|---|
Dazzle Dry — Sales
Include in PDF:
Events:
Period
Monthly Overview
Dazzle Dry
Amazon
Sales
Amazon
Sales
Internal snapshot of Amazon sales performance — visible to Medaltus staff only.
BRAND PERFORMANCE · Loading…
Executive Summary
Draft
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Headline
Left column
Right column
Prior Monthly Reports
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Revenue
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Total Units
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Total Orders
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Avg Order Value
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Units (Ads)
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Units (Organic)
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Revenue by Month (Year over Year)
Sales by Product (by Units)
| # | Product | Units | MoM% | YoY% | Revenue | Rev MoM% | Rev YoY% | Sessions | Conv Rate |
|---|---|---|---|---|---|---|---|---|---|
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Amazon Key Insight
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Unit Sales by Product Category
Subscriptions
Total Active Subscriptions
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Subscribe & Save Retention 90 Days
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Active Subscriptions by Month (Year over Year)
Key Insight
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What's Been Accomplished
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Accomplished 1 — Title
Subtitle
Body
Images (up to 6)
Accomplished 2 — Title
Subtitle
Body
Images (up to 6)
Accomplished 3 — Title
Subtitle
Body
Accomplished 4 — Title
Subtitle
Body
Opportunities
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Opportunity 1 — Title
Subtitle
Body
Opportunity 2 — Title
Subtitle
Body
Opportunity 3 — Title
Subtitle
Body
Opportunity 4 — Title
Subtitle
Body
Opportunity 5 — Title
Subtitle
Body
Opportunity 6 — Title
Subtitle
Body
Dazzle Dry — Events
Internal · Amazon promotional events
Event Strategy
20% off Mini Kits & Starter Kit
Amazon Prime Day
JUNE 23 - 26, 2026
20%OFF
Promotional Strategy
Mini Kits • Prime Exclusive Discount
Phase 01Lead Up
Prepare
01
Listings & SEO
Refresh listing content, images, and A+ Content to ensure maximum search visibility and conversion readiness before traffic surges.
02
Suggested Advertising Adjustments
Gradually increase budgets 1.5-3x and bids 10%+ in the 7-14 days prior to warm the algorithm and activate event-specific campaigns.
03
Promotions & Pricing
Finalize Prime Exclusive Discounts and confirm all deals are submitted, eligible, and approved with sufficient lead time.
04
Inventory & Operations
Confirm FBA stock coverage, inbound timelines, and buffer inventory levels to prevent sell-outs during peak demand.
05
Creative & Storefront
Upload refreshed imagery and add promotional banners and curated storefront landing pages optimized for high-traffic event conditions.
06
Content Health Check
Resolve any listing suppressions, Q&A gaps, and negative review flags before traffic surges — a suppressed listing during Prime Day is a direct missed opportunity.
Phase 02During
Execute
01
Suggested Ad Optimization
Increase budgets 2-4x and bids 20%+ as CPCs rise. Reallocate spend to top performers in real time across all placements.
02
Deal & Buy Box Monitoring
Ensure all discounts are active and the Buy Box is stable. Resolve any pricing issues immediately — lost Buy Box is direct lost revenue.
03
Listing & Inventory Health
Monitor for suppressed listings and low-inventory alerts in real time to prevent conversion interruptions across the event window.
04
Performance Tracking
Watch sessions, conversion rate, ACOS, and sell-through velocity continuously. Make decisions from live data, not post-event analysis.
Phase 03Lead Out
Capitalize
01
Suggested Ad Retargeting & Display
Run Sponsored Display ads to re-engage shoppers who viewed but didn't convert during the event window.
02
Listing Refinement
Update keywords and creatives using what actually converted during the event — real data is the best optimization input.
03
Brand Halo Expansion
Capitalize on new-to-brand traffic with cross-sell and complementary product campaigns to increase basket size.
04
Inventory Replenishment
Adjust restock strategies based on post-event velocity and new customer acquisition rates.
05
Review Acceleration
Activate follow-up sequences to drive organic review growth from event purchasers — the highest-quality acquisition window of the year.
06
Comprehensive Reporting
Deliver clear post-event analysis — what worked, what didn't, and how to capitalize on gains for the next event cycle.
Strategic Outlook
Prime Day is one of the highest-traffic sales events of the year on Amazon. The brands that win invest in the 2-3 weeks prior and capitalize in the week after. Preparation, real-time agility, and disciplined follow-through are the three variables we control.
Big Spring Sale
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Title
Summary
All Products — Halo Effect of the Sale
Total Units
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Revenue
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Total Orders
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Avg Order Value
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Top Sellers — Units Sold
Mini Kits — Discounted Product Performance
Total Units
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Revenue
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Total Orders
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Avg Order Value
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Mini Kits — Units Sold
Prime Day
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Title
Summary
All Products — Halo Effect of the Sale
Total Units
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Revenue
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Total Orders
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Avg Order Value
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Top Sellers — Units Sold
Mini Kits — Discounted Product Performance
Total Units
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Revenue
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Total Orders
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Avg Order Value
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Mini Kits — Units Sold
End of Summer Sale
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Title
Summary
All Products — Halo Effect of the Sale
Total Units
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Revenue
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Total Orders
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Avg Order Value
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Top Sellers — Units Sold
Mini Kits — Sale Products (discounted items)
Total Units
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Revenue
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Total Orders
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Avg Order Value
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Mini Kits — Units Sold
Prime Big Deal Days
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Title
Summary
All Products — Halo Effect of the Sale
Total Units
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Revenue
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Total Orders
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Avg Order Value
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Top Sellers — Units Sold
Mini Kits — Discounted Product Performance
Total Units
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Revenue
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Total Orders
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Avg Order Value
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Mini Kits — Units Sold
BFCM
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Title
Summary
All Products — Halo Effect of the Sale
Total Units
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Revenue
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Total Orders
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Avg Order Value
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Top Sellers — Units Sold
Mini Kits — Discounted Product Performance
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Revenue
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Total Orders
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Avg Order Value
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Mini Kits — Units Sold
Insights
Brand intelligence, product analysis, and listing health
Overview coming in a later phase.
Products coming in a later phase.
Search Query Performance coming in a later phase.
Loading reviews…
Insights Log coming in a later phase.
Vivian Valenty Skincare — Sales
Include in PDF:
Events:
Period
Monthly Overview
Vivian Valenty
Amazon
Sales
Amazon
Sales
Internal snapshot of Amazon sales performance — visible to Medaltus staff only.
BRAND PERFORMANCE · Loading…
Executive Summary
Draft
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Headline
Left column
Right column
Prior Monthly Reports
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Revenue
—
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Total Units
—
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Total Orders
—
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Avg Order Value
—
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Units (Ads)
—
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Units (Organic)
—
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Revenue by Month (Year over Year)
Sales by Product (by Units)
| # | Product | Units | MoM% | YoY% | Revenue | Rev MoM% | Rev YoY% | Sessions | Conv Rate |
|---|---|---|---|---|---|---|---|---|---|
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Amazon Key Insight
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Unit Sales by Product Category
Pending a VVS ASIN performance sheet and VVS product categories.
Subscriptions
Total Active Subscriptions
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Subscribe & Save Retention 90 Days
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Active Subscriptions by Month (Year over Year)
Reviews & Ratings
Amazon customer reviews, curated monthly per product
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What's Been Accomplished
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Accomplished 1 — Title
Subtitle
Body
Images (up to 6)
Accomplished 2 — Title
Subtitle
Body
Images (up to 6)
Accomplished 3 — Title
Subtitle
Body
Accomplished 4 — Title
Subtitle
Body
Opportunities
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Opportunity 1 — Title
Subtitle
Body
Opportunity 2 — Title
Subtitle
Body
Opportunity 3 — Title
Subtitle
Body
Opportunity 4 — Title
Subtitle
Body
Opportunity 5 — Title
Subtitle
Body
Opportunity 6 — Title
Subtitle
Body
Vivian Valenty Skincare — Events
Internal · Amazon promotional events
Event Strategy
20% off Mini Kits & Starter Kit
Amazon Prime Day
JUNE 23 - 26, 2026
20%OFF
Promotional Strategy
Mini Kits • Prime Exclusive Discount
Phase 01Lead Up
Prepare
01
Listings & SEO
Refresh listing content, images, and A+ Content to ensure maximum search visibility and conversion readiness before traffic surges.
02
Suggested Advertising Adjustments
Gradually increase budgets 1.5-3x and bids 10%+ in the 7-14 days prior to warm the algorithm and activate event-specific campaigns.
03
Promotions & Pricing
Finalize Prime Exclusive Discounts and confirm all deals are submitted, eligible, and approved with sufficient lead time.
04
Inventory & Operations
Confirm FBA stock coverage, inbound timelines, and buffer inventory levels to prevent sell-outs during peak demand.
05
Creative & Storefront
Upload refreshed imagery and add promotional banners and curated storefront landing pages optimized for high-traffic event conditions.
06
Content Health Check
Resolve any listing suppressions, Q&A gaps, and negative review flags before traffic surges — a suppressed listing during Prime Day is a direct missed opportunity.
Phase 02During
Execute
01
Suggested Ad Optimization
Increase budgets 2-4x and bids 20%+ as CPCs rise. Reallocate spend to top performers in real time across all placements.
02
Deal & Buy Box Monitoring
Ensure all discounts are active and the Buy Box is stable. Resolve any pricing issues immediately — lost Buy Box is direct lost revenue.
03
Listing & Inventory Health
Monitor for suppressed listings and low-inventory alerts in real time to prevent conversion interruptions across the event window.
04
Performance Tracking
Watch sessions, conversion rate, ACOS, and sell-through velocity continuously. Make decisions from live data, not post-event analysis.
Phase 03Lead Out
Capitalize
01
Suggested Ad Retargeting & Display
Run Sponsored Display ads to re-engage shoppers who viewed but didn't convert during the event window.
02
Listing Refinement
Update keywords and creatives using what actually converted during the event — real data is the best optimization input.
03
Brand Halo Expansion
Capitalize on new-to-brand traffic with cross-sell and complementary product campaigns to increase basket size.
04
Inventory Replenishment
Adjust restock strategies based on post-event velocity and new customer acquisition rates.
05
Review Acceleration
Activate follow-up sequences to drive organic review growth from event purchasers — the highest-quality acquisition window of the year.
06
Comprehensive Reporting
Deliver clear post-event analysis — what worked, what didn't, and how to capitalize on gains for the next event cycle.
Strategic Outlook
Prime Day is one of the highest-traffic sales events of the year on Amazon. The brands that win invest in the 2-3 weeks prior and capitalize in the week after. Preparation, real-time agility, and disciplined follow-through are the three variables we control.
Big Spring Sale
DraftLoading…
Loading…
Title
Summary
Prime Day
DraftLoading…
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Title
Summary
Prime Big Deal Days
DraftLoading…
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Title
Summary
BFCM
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Title
Summary
Shipping Report
Internal · Carrier transit-time analysis
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Total Shipments
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Avg Total Days
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Avg Business Days
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States Shipped To
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Service Area Performance (Primary/Secondary)
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Carrier Performance
| Carrier | Orders | % of Total | Avg Total Days | Avg Bus. Days |
|---|---|---|---|---|
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Avg Transit Time by Carrier
Breakdown by Sales Channel
| Store | Orders | % of Total | Avg Total Days | Top Carrier |
|---|---|---|---|---|
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Channels with fewer than 5 shipments are directional only, not statistically reliable.
Volume Share by Carrier
Avg Total Days in Transit by State
Fastest States (min. 5 orders)
Slowest States (min. 5 orders)
Transit Time by Destination & Carrier
USPS
UPS
FedEx
Dazzle Dry — Sales
Period
Monthly Overview
Dazzle Dry
Amazon
Sales
Amazon
Sales
Amazon sales performance for Dazzle Dry nail products.
BRAND PERFORMANCE · Loading…
Prior Monthly Reports
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Revenue
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Total Units
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Total Orders
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Avg Order Value
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Units (Ads)
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Units (Organic)
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Revenue by Month (Year over Year)
Sales by Product (by Units)
| # | SKU ↕ | Product ↕ | Units ↕ | MoM% ↕ | YoY% ↕ | Revenue ↕ | Rev MoM% ↕ | Rev YoY% ↕ |
|---|---|---|---|---|---|---|---|---|
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Unit Sales by Product Category
Subscriptions
Total Active Subscriptions
—
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Subscribe & Save Retention 90 Days
—
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Active Subscriptions by Month (Year over Year)
Updates coming soon!
New accomplishments and opportunities will appear here once they've been reviewed and approved by the Medaltus team.
Vivian Valenty Skincare — Sales
Period
Monthly Overview
Vivian Valenty
Amazon
Sales
Amazon
Sales
Amazon sales performance for Vivian Valenty Skincare products.
BRAND PERFORMANCE · Loading…
Prior Monthly Reports
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Revenue
—
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Total Units
—
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Total Orders
—
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Avg Order Value
—
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Units (Ads)
—
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Units (Organic)
—
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Revenue by Month (Year over Year)
Sales by Product (by Units)
| # | SKU ↕ | Product ↕ | Units ↕ | MoM% ↕ | YoY% ↕ | Revenue ↕ | Rev MoM% ↕ | Rev YoY% ↕ |
|---|---|---|---|---|---|---|---|---|
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Subscriptions
Total Active Subscriptions
—
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Subscribe & Save Retention 90 Days
—
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Active Subscriptions by Month (Year over Year)
Reviews & Ratings
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Updates coming soon!
New accomplishments and opportunities will appear here once they've been reviewed and approved by the Medaltus team.